The Hollywood studios still make movies, of course, but by 2005, only 14.2 percent of their revenues came from movie ticket sales, while 85.8 percent came from licensing or selling their products for use in the home. Until 2005, the studio's principal access to the home market came through pay TV, free television, video rentals, and DVD sales. But now, with products such as Apple's video iPod and TiVo-type digital recorders becoming widely available, Hollywood is inching toward an even more lucrative way of exploiting the home market.
Tuesday, November 29, 2005
Bringing it home
The latest in the Slate.com series on Hollywood economics:
Posted by Jon W. Sparks at 7:17 AM