From Deadline Hollywood Daily.com:
One of the most interesting movies so far this year, Paramount Vantage's Black Snake Moan, received great reviews. So it's all the more surprising that the #8 movie not only didn't do better at the box office, but its per-screen average was so weak. Playing in 1,252 venues, the Christina Ricci-Samuel L. Jackson starrer should have only a $3.4 mil weekend after making just $1.3 mil at the box office Friday.
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Traveling around to film festivals all over the country, I find that most people outside of Memphis don't know who the hell Craig Brewer is. Maybe this is the cause of the weak box office sales.
John, not Sparks
People outside of Memphis may not know Craig Brewer as well but they do know (and like) Sam Jackson. As stated in the previous post, BSM did well being in only 1252 theaters compared to the other top tens who had 2500 theaters and up. Did some theaters think this film might have been too taboo to screen?
-valibus
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