Due to the high cost of worldwide marketing, the cost of the studios' average product, which in 2004 exceeded $100 million, greatly exceeds what they get back from their share of the box office. Fortunately for the studios, a few films each year perform much better than average, and it's these Midas-touch movies, such as Spider-Man, Pirates of the Caribbean, and Mission Impossible, on which the studios now earn almost all their profits. Since the publicity campaigns for these mega-blockbusters have proven effective in the popcorn economy, studios recycle their elements into endless sequels, and leave originality, and all the joy that comes from it, to the indies.
Tuesday, October 18, 2005
Explaining Hollywood vs. Indies
Another article in an excellent series in Slate.com on how the movie biz works:
Posted by Jon W. Sparks at 9:50 AM