The Book of Noah gets a big boost, a local feature by Drew Smith. Greg Akers says:
... The threads unspool in orderly fashion and with a comic touch that'll leave you engaged and entertained. Shot in Memphis, The Book of Noah will look plenty familiar to locals, including scenes with Kudzu's and Hollywood Pet Star as backdrops. With loads of local music, including Lucero, the Glass, Andy Grooms, Twin Pilot, the Coach and Four, Effingham and Wheatstraw, Jeffrey James and the Haul, and Snowglobe, it'll sound familiar too.