Craig and Jodi Brewer create cancer awareness PSA

John Beifuss writes in the CA:

Grizzlies guard Mike Miller, Shelby County Mayor A C Wharton and Muck Sticky, Memphis' clown prince of hip-hop, are among the local celebrities who appear in a new public service announcement about the battle against breast cancer, directed by Craig Brewer and produced by his wife, Jodi Brewer.

The TV spot is the second the "Hustle & Flow" creator has directed to kick off a campaign to raise money for the local affiliate of the Susan G. Komen Breast Cancer Foundation, an organization working to eradicate breast cancer as a life-threatening disease. This year's campaign -- dubbed "Passionately Pink for the Cure" -- asks companies to pick any day during October (Breast Cancer Awareness Month) to encourage employees to wear pink in exchange for a $5 donation to Komen. More information is available at passionatelypink.org.

All participants donated their time for the public service announcement, which was created at Beale Street Studios, with studio owner Geo Holmes acting as videographer and Shan Sanford in charge of editing and digital animation.

Here's the Live at 9 program with Craig, Jodi, Muck and all.